Superscript

iPhone App Dev Secrets Review

The owner Mike of the App Dev Secrets shows people how to make a residual income making apps for Apple devices. Mike shows that there is a profit potential in making apps, by selling them in the App Store marketplace. He proofs that anyone can become successful selling apps in the App Store, by showing you his iTunes account. In his account he shows you his daily and monthly sales, which are very ridiculous. He created popular apps, which virally spread on peoples Apple devices. A popular app in a market can profit over $50k month, which is what an average person makes in a year.

App development can very difficult to learn and is new for majority of people. This is something that schools don't teach, you have to learn by yourself, read books, or go to a specialized school. App Dev Secrets holds you by the hand step by step on how to develop and market your app. There are many softwares and tools provided by the program needed to develop an iPhone application. This program also teaches how to market your app fast and easy. There is a bunch of new materials in this program. mhapks A negative thing about the program is that takes up a lot of hours and there is a lot of foreign materials, which may frustrate many impatient people. If you put time and work into developing your application you will become successful. People don't become successful overnight, it might take you weeks, months, and years to get where they stand.

App Dev Secrets shows an important thing about app development. There is a section in the course where it teaches how to debug and kill the bugs killing your app. Bugs are very annoying and may stop people from using those apps. That is why it is important to keep your apps up to date, so people won't leave negative complaints and switch to your competitors. People may think that debugging is very difficult to learn, but after learning how to debug, it is actually very simple. The information about app development in this program is great stuff, but the bad thing is that the videos are very unusual, which may piss some people off.

After all the long hours training and working. App Dev Secrets show a very important step in app development. The most important step is how to market your application, which is something that most people don't know how to do in the Apple Store. If you know how to market you application, you can make some good money. Remember I am not telling you that you will be rich overnight, if you want success in anything you do, you have to practice and work hard in what you do. App Dev Secrets will give you the information needed to get you going, but you have to put in the work to make money.

Marketing Your App - The One Thing You Must Do!

One of the best things about the world of app development is that there's so much potential for greatness, so many opportunities for truly great app ideas to become something wonderful and the App Store is full of top-sellers to prove it.

On the flip side, with the App Store reaching 40 billion downloads recently, there are also countless apps out there that just aren't performing as far as sales and downloads which can translate to an enormous waste of time and resources as far as the business people and developers involved in the project.

So what makes the difference between an app that sells millions of copies and an app that's lucky to see 3 downloads per day?

Admittedly in some cases it may come down to issues such as so-so ideas, poor development and any number of prelaunch factors, but in many cases the major problem with underachieving apps lies in the lack of a clear, well-executed marketing strategy.

The fact is that people are passionate about their app ideas, and rightly so; many of them are excellent and in a perfect world the concept would fly without a lick of effort, in fact back in the day it was very much like that on a certain level.

The opening of the App Store in 2008 amounted to a sort of technological gold rush, with developers throwing apps out onto the market and finding many of them to be phenomenally successful with relatively marketing effort.

But things are different now and the market is saturated to the point where the competition is often fierce, which is not to say that developing and releasing apps is no longer a viable pursuit.

What it means is that if and when you decide to have your app developed, you must think beyond merely releasing your app to the public and sitting back awaiting mass downloads.

We see app proposals regularly that are not backed by any sort of marketing concept and while the ideas may be absolutely brilliant, an enormous piece of the puzzle is missing.

These days a well thought-out marketing plan is essential to the success of your app; you need to count on spending both time and effort and possibly some money on bringing your app to the attention of your niche.

Now I know that many people tend to find the concept of marketing to be an intimidating prospect, but I think I can ease your fears by telling you that marketing your app needn't be complicated or expensive.

You can keep it simple and there is much you can accomplish when marketing your app on a shoestring budget.

You should also be aware that many app development companies out there are both willing and able to assist you with your marketing efforts so you needn't feel as though you are alone in your marketing endeavors.

So when you're hit with that brilliant app idea that you simply know is going to help you conquer the world, be sure to think ahead to the marketing and advertising phase of the project.

Engage your niche via social media, talk about your app in your blog, and be sure to design a landing page for your app that has a countdown to release for all your loyal customers!

How To Make Money From Mobile Apps

At the bottom of it all, there are 3 key monetization strategies for mobile apps (for apps that aren't associated with a business), and they are:

PPD (Pay-Per-Download)
IAP (In-App Purchases)
CPC & CPM (Cost-Per-Click & Cost-Per-Mille advertisements) - Free with ads
They all work incredibly well depending on your overall strategy and your app concept, but the way you apply each strategy makes a noticeable difference to your bottom-line. And truth be told, another 20-30% revenue justifies reading the rest of this article, right?

What Not To Do... Ever...
Charging users an upfront payment (PPD) for the use of a social media application is bad business. Just take a look at the 5 most successful social media apps (bar dating apps), none of which use the PPD strategy.

From memory, Facebook already tried this and nearly lost a 25% of their user base a few years ago.

Bad Piggy
A social media app can be monetized by establish a loyal user-base and adding an online website (PC) to your system on which you run an 'Ads' strategy to generate revenue. This isn't a get-rich-quick scheme so I wouldn't hold my breath to see that return on investment. Other monetization strategies can be added on later with future updates.

LinkedIn is a great example of a Social Media app that is being monetized using a couple of these strategies.

I mean, this clever group of people developed an app/website where industry professionals like you and me can jump online and build our network of connections with other professionals from all over the world. And this is how they make their ends-meet, using two core revenue streams:

An 'IAP' strategy where users subscribe to a premium services hidden within the system, and;
An advanced CPC/CPM strategy allowing any business to sign up as a user and advertise their services to their own specific target market with side-bar ads.

LinkedIn is one of the fastest growing social media apps in the world with over 200+ million active users in less than 3 years. So they're doing something right.

Effective Use Of The PPD Strategy
Pay-Per-Download strategies are best deployed with apps like games, education, utilities and fitness, etc. However, if you're using this strategy, it's important that you offer something that people really want to have and cannot get anywhere else to incentivise the download. People rarely spend money on something they aren't sure that they need or want.

Once you've built a fleet of well-known apps, people will become more inclined to download your apps on a PPD basis.

Let's Get Jiggy With It...
So how do we apply these strategies and start making some cash? Let me share with you a really simple strategy that I learnt from successful app developers like Rovio, @angrybirds and how they monetise their applications? Check this out...

3 Steps

Step 1: Launch the app and charge your nominated fee (average app fee on app store is $0.99).
Step 2: Launch a second version of your app (a free version) which uses a CPC/CPM strategy that pushes people into paying to download the ads-free version of your app.
Step 3: The app will also allow users to make purchases (extras, unlock levels, hints, etc.) that improves the users' experience. Costs for these can range from anywhere between $0.99 and upwards.

There are an endless amount of ways each of these strategies can be used and combined, it just really comes down to getting creative with it. If you feel that a particular strategy isn't working well for you then rethink your approach and try something new.

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